Global Edition

Iconic brands for sale, including John Letters, Swingmaster and Golden Goose

1.27pm 19th November 2015 - Corporate

Metis Partners screengrab

The intellectual property assets of a range of iconic golf brands are on sale from Metis Partners, an award-winning, commercial intellectual property consulting firm.

The brands available for sale include John Letters, Hotblade, Golden Goose, Silver Swan, Golf Locker, Jaxx, Master Model, Progen, Chromo, Haema, Red Eye, Swingmaster, and Trilogy.

In 1949, eight of Great Britain and Ireland’s 10-man Ryder Cup team used John Letters’ clubs, thereby contributing an iconic heritage to the brand. Approximately £2.5million in annual revenue in recent years has been associated with the John Letters brand.

Hotblade-branded products have been designed to deliver outstanding feel, balance and performance and have been endorsed by top players including three times Open Championship winner, Nick Faldo.

Golf Locker branded products are made of only the finest quality components and materials to create their comprehensive range, enhancing a brand that exudes innovation and excellence.

Nat Baldwin, Head of Corporate Recovery at Metis Partners, said: These brands are iconic in the world of golf and some of them have considerable heritage value. Many of the brands have special resonance with golfers across the globe.

“We expect the sale to be of interest to companies active in the golf manufacturing, golf equipment distribution, sports, sports goods and equipment, retail, fashion, outdoors and e-commerce sectors. We are thrilled to be bringing these brands to the market, having already received enquiries and interest from businesses operating in this space based internationally.”

The IP assets include: goodwill in many of the brands, registered trademarks, branded websites and registered domain names.

The deadline for offers is Wednesday 25th November 2015 at noon.

This high-profile IP asset sale reinforces Metis Partners’ position as experts in the sale of retail and sports brands, including Barnsby, Horrockses, Allders, Envy, Internacionale and Ortak. For further information, contact Morven Fraser, Metis Partners at or on 0141 353 3011; Nat Baldwin at

Metis Partners

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