The European Tour recently engaged Icon to handle the event wayfinding, branding and course dressing for the Barclays Scottish Open, which was held in July at the Castle Stuart Golf Links.
Situated between Inverness and Nairn on Scotland’s Moray Firth coast this was a debut event on the European Tour for Castle Stuart.
Andrew Hodson, sales and marketing director at Icon commented: “Our appointment was only confirmed six weeks prior to the event so our extensive knowledge and experience in golf and the unpredictability of the British climate proved invaluable. We were able to adapt and enhance a large amount of material that had been previously used atLoch Lomondin addition to developing new solutions to meet the challenges presented by the very exposed nature of this new and exciting course.”
“Hosting an event of this scale at a new course venue is always a challenge. However we were delighted with the overall look of the event that resulted from Icon’s professional and creative installations,” commented Rory Colville, from the European Tour.
Icon has over 50 years of experience in branding implementation. From its headquarters in the south east of England it employs nearly 70 full time staff, and offers a full range of services including creative design, production and full advice and project management across the company’s range of services.
In April 2011, Icon was acquired by Chime Communications PLC and became part of its Sports Marketing Division.