Global Edition

HowDidiDo Media and Yumax Merge To Form The Yumax Group

2.39pm 26th January 2016 - Corporate

Yumax Group websiteYUMAX and HowDidiDo Media today announced the news that the two companies have joined forces in a merger that sees the creation of a new multi-faceted company called the YUMAX Group.

The exciting merger brings together, with immediate effect, the UK & Ireland’s largest and most engaged golf community and a leading golf sales & marketing agency.

Commenting on behalf of the YUMAX Group, Richard Peabody, the company’s new CEO said, “HowDidiDo Media is delighted to have forged this new partnership with Roger Wolfe and the YUMAX Team. Our brands were already closely aligned through a number of existing projects, so it made complete sense to bring us all under one umbrella to create a truly all-encompassing golf group.

“With many years’ experience in our respective sectors of the golf industry, our goal is simple. We want to deliver a range of services, under one roof, that ultimately provides across the board strategies and solutions for companies looking to drive their businesses forward in the world of golf.

“We are fortunate to have some extremely talented individuals already working within the new company and there is no doubt that by collaborating together we   are a much stronger entity.”

Founded in 2001, the HowDidiDo website has established a database of over half a million club golfers. The ability to connect leading golf brands and corporate companies with highly engaged golf club members via a variety a mechanisms has seen the company produce outstanding returns for its partners.

The merger sees a number of changes within the senior management team, with Barry Dyett assuming the role of Chairman, Richard Peabody becoming the company’s CEO and Glyn Roberts bringing his unrivalled expertise as Financial Director. In addition Roger Wolfe will take on the position of Managing Director across the group

Established in 2007 by Wolfe, YUMAX has a longstanding reputation for delivering outstanding marketing & advertising campaigns for leading brands as well as masterminding sales and marketing strategies for some of the world’s biggest brands. In addition, the company is an expert in providing innovative solutions for companies looking to establish a foothold in the golf market, like swingSURE and the Digital Sign-In Book, both of which continue to go from strength-to-strength.

“The synergies between the two companies are clear to see and I am looking forward to establishing the YUMAX Group as Europe’s most complete golf solutions company,” noted Wolfe.

“The range of services were are now able to offer is unrivalled and we are now able to deliver existing and prospective clients more touch points than ever before.

“The recent appointment of James Lovett highlighted our intention to take the business to the next level and I see this news as the next step in a very exciting journey. His extensive experience working for Sky Sports and representing some of golf’s most prominent brands, resorts and destinations will see him play an integral role as the YUMAX Group Creative Director.

“We expect to make further appointments over the coming months, in what is sure to be an exciting year for the YUMAX Group.

For more information on the YUMAX Group and to keep up to date with the latest news please go to and subscribe to the newsletter.

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