Global Edition

HONMA Golf Opens Its First European Shop In France

3.00pm 15th November 2019 - Corporate

HONMA Golf, the premium Japanese golf brand, has opened its first European golf shop in the French capital city of Paris to showcase its exclusive BERES clubs and other luxury products designed for discerning golfers wanting equipment of the highest quality.

from left: At the official opening in Paris of the first HONMA Golf shop in Europe, Alejandro Sanchez, the brand’s European General Manager, is pictured holding a luxury BERES driver together with Patrick Schmidlin, President of the leading French retail group GOLF PLUS, and Pascal Grizot, President of France 2018 Ryder Cup

The Paris shop is located within the well-established GOLF PLUS store at Boulevard Pereire in the trendy Porte Maillot district, and incorporates impressive displays of the latest club models, as well as top quality golf bags and accessories.

The brand played by Olympic champion and top 10 golfer Justin Rose plans to build on its growing profile in other leading destinations across Europe and is due to open similar shops in the fashionable commercial districts of other European cities in the coming months.

HONMA already operates 75 shops under its own branding across the world, including flagship stores in Tokyo and Shanghai. There are 30 HONMA stores in Japan alone and the brand has also just opened its first North American store in California in September.

“The choice of Paris as the first city in Europe to open a HONMA shop was easy, as the French capital is globally recognized as a centre for market-leading, high-end brands and premium products,” said Alejandro Sanchez, General Manager of HONMA Golf Europe. “Coupled with the opportunity to occupy this prime location with our retail partner GOLF PLUS, and the success of last year’s Ryder Cup contest at the nearby Le Golf National complex, Paris became a natural option for our first European outlet,” he added.

Commenting on the opening of the new shop, Patrick Schmidlin, President at GOLF PLUS said: “Having a HONMA shop within our popular store will prove a great attraction and it makes a big statement about our offering for high-end customers.”

Paris attracts more than 40 million visitors a year and is one of Europe’s most successful shopping destinations, with an estimated €13.5 billion Euros being spent there on an annual basis. Aside from the HONMA shop, GOLF PLUS operates 10 other stores in the Paris area as one of the leading golf retailers in France since 1982.

Next month, HONMA will be introducing a new BERES range of customized clubs offering gold and platinum finishes, along with hand-crafted shafts made by Master Craftsmen at the company’s factory in Sakata, Japan.


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