Leading Japanese equipment brand Honma Golf is the latest manufacturer to become an Approved Supplier to Foremost Golf, the UK’s largest retail and marketing services group, effective from 1 February 2020.
The partnership was finalised on the eve of the recent PGA Merchandise Show in Orlando, where Honma introduced its new Tour Release (TR20) range of clubs.
Under the terms of the new arrangement between the two companies, Honma will provide Foremost members across the UK with preferential buying rates, as well as point of sale and marketing support designed to help the sell-through of its growing range of top quality hardware products.
“We’re thrilled to welcome Honma as an Approved Supplier to our professional membership,” said Foremost Approved Supplier Manager Chris Glenday. “Honma is one of the fastest-growing brands in golf and offers Foremost members a great opportunity to sell premium quality equipment at affordable prices and excellent margins.
“The Foremost group looks forward to developing a strong partnership with Honma and I’m confident that both parties will benefit from our members’ efforts to maximise the tremendous potential of the brand, backed by Justin Rose as its principal Tour player.”
Alejandro Sanchez, General Manager of Honma Europe, commented: “We’re very excited to be forming a new commercial partnership with Foremost and believe that it can take our brand to the next level by providing access to the biggest network of green-grass accounts in Europe. Honma is committed to growing its reputation and sales in the UK, Europe’s biggest and most competitive golf market, and we recognise the retail strength of Foremost and its membership, who can play a key role in meeting our aspirations with our exciting new product ranges.”
Over recent months, Honma has launched the game-improvement XP-1 club range, a new premium Beres range, plus the TR20 driver and irons designed for accomplished players.