Global Edition

Honma Arrives at iPlayGolfUK

3.09pm 11th August 2015 - Corporate

Golfers can now try and buy equipment from the Japanese clubmaker
Golfers can now try and buy equipment from the Japanese clubmaker

Now there’s another reason to visit the country’s newest indoor golf simulator centre – iPlayGolfUK, near Milton Keynes – with the arrival of high-performance golf equipment brand Honma in the centre’s custom-fitting area.

Golfers can now try and buy equipment from the Japanese clubmaker, known worldwide for hand-crafting the finest golf clubs imaginable, after a fitting from iPlayGolf’s skilled team of PGA professionals.

Honma’s Paris-based expert Mathieu Humel recently visited iPlayGolfUK to train the centre’s staff, to explain the unique way in which Honma fits golfers for their ideal set.

Danny Poulter, Greg Tilbury plus former Ladies European Tour star Samantha Head form the custom-fitting team at iPlayGolfUK.

“We’re now the only place from north of London to Manchester where you can try and buy these amazing hand-made golf clubs” said Poulter, who heads the PGA team at iPlayGolfUK.

“Honma clubs represent quite an investment, but their ability to hand-craft the ultimate golf club is simply unmatched by anyone else in the world. I play their clubs myself, and the performance difference is astonishing.

”It’s the same in many walks of life, whether you’re talking about cars, photography or anything else which involves performance tech. If you’re serious about reaching your ultimate potential as a golfer, Honma represents the very top end of our sport”.

Each item of Honma golf equipment is produced by hand in its famed Sakata studio in northern Japan, where over 250 professional clubmakers – including an elite Honma team of ‘takumi’ master craftsmen – build and assemble bespoke golf clubheads and shafts to order. At least 100 people work on each individual club.

When tested with the latest launch monitor technology, Honma’s performance statistics are startling when compared to other brands, and golfers can now compare how their current clubs perform against Honma at iPlayGolfUK, which has six Foresight GC2 simulators each with a Smart Camera System for the ultimate feedback.

Honma is famous for being the brand of choice for royalty, celebrities and business moguls, and around the world there are legions of Honma connoisseurs and collectors who swear by the brand.

However, although sets of Honma golf clubs in the ultimate 5 Star specification can cost over £75,000, with individual clubs costing almost £6,000 apiece, golfers don’t need to sell their house to buy Honma’s high-performance clubs. Sets of Honma irons start at £1,130, Honma woods start at £400 apiece, and individual iron clubs including putters and wedges start at just £195.

“It’s true that if you take advantage of their myriad of personalisation and precious metal options, Honma’s top-end 4 Star and 5 Star clubs can produce some eye-watering numbers” said Poulter. “But even their entry-level clubs perform amazingly when compared to other brands. I’d urge anyone to come in and try these stunning golf clubs”.


Honma UK

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