Reflo, the sustainable performance wear brand, has announced that England striker Harry Kane has become an investor in its first seed funding round.
Reflo has raised around £1m at close of the funding round, with Kane being the lead investor.
Set up in 2021, Reflo focuses on sustainability, performance, and style, specialising in golf but also catering for gym goers, runners and other sports like tennis and padel.
Reflo’s performancewear is predominantly made from recycled polyester, derived from single-use plastic waste destined for landfill which results in its fabrics using 50% less energy and producing 70% less carbon than virgin polyester, requiring no new oil.
Such is the alignment between athlete and brand, Kane is also the lead investor to support Reflo’s mission to become the most sustainable apparel brand in the world. The funding round has also seen other investors comprising athletes, green technology firms, and creative services.
The funding round will support Reflo’s production and business operations, particularly in material sourcing, staff, and production factory choices. Reflo will also use the investment to continue its forest regeneration work alongside partners Ecologi and Eden Reforestation Project.
As a scratch golfer, Kane initially wore the brand playing golf at The Icons Series in 2022. He has since worn Reflo behind the scenes for over a year, and now will become Reflo’s golf ambassador wearing the brand officially whilst playing in Pro-Am and exhibition competitions, and practising.
Having already planted over 42,000 trees and recycled the equivalent of over 500,000 plastic bottles, Reflo continues to drive its sustainability mission by pledging to plant 500 trees for every goal that the Bayern Munich and England star scores in the 2023/24 season.
Reflo recently launched its Spring-Summer collection, focusing on versatility, performance and style, with lightweight and breathable fabrics. The products are designed to work across different sporting activities, going against the belief that you need multiple products for each different sport.
The brand further extends its sustainable innovations in the latest range, including the golf industry’s first circular apparel solution, named Reloop, with garments designed to be recycled at the end of use. Also, Reflo embeds used coffee grounds in its fabrics to enhance technical and performance features of certain garments.
Reflo continues to embed itself in the sports industry, being seen as Official Apparel Partners for events including Extreme E team Veloce in motorsports, Icons Series and WM Phoenix Open in golf, and now, football.
Harry Kane expressed: “I want to invest in a company and brand that connects with my own values around a more sustainable future, and ensuring a world where golf performance and sustainability can co-exist makes me very excited.
“Hearing what Rory and the team at Reflo have planned shows me they have ambitious growth targets to help make sustainability and golf performance as prominent as possible and I can’t wait to be a part of this.”
“As a footballer, I understand the importance of pushing boundaries and setting new standards, and that’s exactly what Rory and the team have shown me. The vision for the brand is incredible, and I can’t wait to be a part of it.”