Golfworking, the specialist golf club marketing and design consultancy, and MH Systems, the long established golf club management software developer, have formed a new strategic alliance. It’s the first to combine proven marketing, design and technology expertise in one package for golf clubs, as Geoff Ellis, the director of Golfworking, explained.
“A growing number of golf clubs,” he said, “now recognise they need to market themselves much more effectively to their visitor, prospective member and local business audiences. To do this well requires a range of marketing tools to showcase their club at its best, such as a highly distinctive website that captures the viewers’ attention, combined with stunning course photography and branding expertise.”
“That said, our golf club customers also need to provide their members with access to information – tee time reservations, club news, latest handicaps, bar card statements, etc. – via their club websites and their members’ smartphones.”
Ellis continued, “We share a number of customer with MH Systems who has long been able to provide clubs with this kind of information. So it was a natural step to see how we go beyond simply sharing links to provide a far more complete marketing, branding and technology package for golf clubs.”
Sabine Duret, GM at MH Systems, said, “We particularly liked Golfworking’s unique offer of marketing, design, website and photography expertise. Working together to offer our golf club customers a unique package, one which answers both their technology and their marketing needs, was an easy decision.”
She continued, “Golfworking’s websites are some of the best we’ve seen, and their branding expertise is highly impressive. By joining forces for our customers, we’re both able to give our customers exactly what they want in one comprehensive package. We think this will create all sorts of advantages for our customers in a highly competitive marketplace.”
MH Systems www.mhsystems.co.uk