Global Edition

GolfSwitch Partners with Air France KLM Flying Blue Golf

12.06am 18th April 2011 - Corporate - This story was updated on Saturday, June 25th, 2011

GolfSwitch, the world’s largest online real time tee-time distribution network, has successfully agreed to become the AIR FRANCE KLM Flying Blue Golf’s official tee time provider.

Flying Blue is the frequent flyer programme of AIR FRANCE and KLM. Members of Flying Blue Golf will be able to book online rounds of golf on all the courses in the continuously growing GolfSwitch network, both in Europe as well as in the USA, in the Middle East and in Asia. Golf Courses around the many destinations in the extensive network of the airline group, will immediately benefit from the extensive golfer database of Flying Blue Golf.

Herbert Verschuren, VP Customer Marketing AIR FRANCE KLM: “We are always looking to add value to our offering for our frequent flyers of which many happen to be golfers. Adding a live and real time booking engine to our Flying Blue Golf community was something we have thought of before. What we have seen from GolfSwitch and their philosophy fits our brand to a tee and we are confident that many of our Flying Blue Golf members will appreciate the opportunity to book their rounds of golf online”.

AIR FRANCE KLM is Europe’s largest airline group with over 71 million passengers and AIR FRANCE and KLM profile themselves as the airlines for golfers. They appreciate that golfer’s travel with a golf bag and are amongst the few airlines that will take golf bags for free.

Jo Maes, GolfSwitch’s European Director, “I am particularly delighted that we are able to add such a prestigious partner like AIR FRANCE KLM Flying Blue Golf to our partner portfolio. Gaining the trust of a partners like AIR FRANCE and KLM, testifies that we are on the right track and confirms the hard work we are putting in to channel rounds to courses that connect to GolfSwitch. Flying Blue Golf members will immediately be able to book “real time” rounds on all our courses which benefit both them as our courses channeling the supply and demand. This makes GolfSwitch the only fully Real Time supplier of tee times to third party distribution.”

What is building on is providing Flying Blue members certain benefits like complimentary use of a set of rental clubs, group deals, discount vouchers and free rounds of golf.

Utilizing experience built up over the last 12 years, GolfSwitch has cemented its place as the market leader in Real time and Live tee-time distribution by powering white-label electronic tee-time reservations for thousands of golf courses, travel agents, hotels and resorts, tour operators, visitor bureaux and more than 35.000 websites, including recent European additions Marriott Hotels, Pestana, the PGA’s of Europe and some of the major European airlines like AIR FRANCE and KLM.

Flying Blue Golf


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