The £50 Cashback promotion introduced to reward golfers choosing to buy a Motocaddy Lithium-powered trolley before Christmas has resulted in record sales.
Figures from the top-selling trolley brand show the percentage of Motocaddy trolleys sold in the UK with a Lithium battery topped 80% through the weeks of November and early December, compared to 60% for the rest of this year (Jan-Oct). And the numbers are expected to go even higher before the promotion ends on 24 December.
As part of the hugely successful ‘Time to go Lithium’ campaign launched by Motocaddy in March 2014, the cashback promotion – which is the first of its kind in the golf industry – has been supported by retailers across the country with a continuous stream of emails and social media tweets to engage potential customers.
“Our retail partners have really got behind the promotion and it’s proved to be a great success,” said Sales Director Neil Parker. “The drive to encourage greater use of Lithium-powered trolleys has helped to make them more affordable, while increasing the average transaction value & profitability for the stockist. We can see clear evidence that golfers have understood the ‘value for money’ message and are prepared to trade up to a lighter, more reliable Motocaddy Lithium battery,” he added.
A major marketing campaign to back the biggest promotion ever run by Motocaddy has included print advertising, dedicated POS material, digital and email advertising, plus extensive social media activity, reinforcing the reputation of the brand as the Lithium specialists.
“The whole process from start to finish has certainly helped golfers make the step from lead-acid to Lithium,” said Andrew England, Head Professional at Wheathill Golf Club, near Glastonbury in Somerset. “Motocaddy has pushed the message from day one and been out in front when it comes to leading the call for change. My sales are about ten-to-one in favour of customers buying Lithium over lead-acid and I can only see that rising over the next few years.”
More details on the Cashback promotion, including full Terms & Conditions, can be found at www.motocaddy.com/cashback.
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