Global Edition

Golf Travel Group shakes up operation with two new travel businesses and a brand refresh

2.07pm 23rd June 2021 - Corporate

The Golf Travel Group is hoping to benefit from the pent-up demand for golf holidays when international travel restrictions ease up with the launch a range of new specialist golf travel businesses that cover the complete cross-section of destinations and budgets.

Unperturbed by the near impossibility of organising their usual holiday packages for their loyal customers, the team at GTG have used the pandemic as the perfect hiatus to reboot, restructure and rebuild a comprehensive service that is nuanced and tailored to the full spectrum of golf enthusiasts. 

Relaunching this June with a new brand identity, the group has put together a competitive cohort of companies that offer between them a varied and exciting range of golf holidays and experiences – from affordable getaways to bespoke luxury tours of the world’s most beautiful courses. 

The flagship brand, Golf Travel Centre, is an industry staple offering affordable holidays internationally, specialising in group packages in Europe. Completely convinced of the restorative qualities of 18 holes, the team at GTG want golf to be accessible to the many, not just the few.

Next in the fleet is GTG’s new brand Golf Travel Lux, a service designed to match top quality golf locations with delightful accommodation. This service is for golf enthusiasts who want to let loose on the course in style, without breaking the bank. GTG have worked tirelessly to create classy package deals that offer the very best of the great outdoors, top quality golf courses and upmarket accommodation.

In 2020, GTG took over Chaka Travel, a boutique golf holiday company with 25 years operating experience that tailors luxury golf trips to serious golf fanatics. Already the number one golf travel provider to Mauritius, Chaka Travel specialise in beautiful Indian Ocean resorts and trips focused on luxury R&R and top draw golfing – Chaka Travel is a global service acting as a caddy concierge for the world’s best golfing experience.

Chaka Travel specialises in golf trips to the Indian Ocean, including Mauritius

Perhaps most exciting of all is the new brand on Golf Travel Group’s roster – Golf Travel Tours. Truly groundbreaking in the golf travel industry, these tours bring together groups of avid golfers with PGA pro golfers – providing affordable access for customers to play golf under the tutelage of some of the best professionals in the sport. Blurring the boundaries between recreation and professional training, Golf Travel Tours offer trips to 36 countries across the globe and with 365 courses to play this is the biggest professional tour option on the market. Professional golfers include renowned golf trickshot artist David Edwards and Martin Thompson, head pro for 25 years of Parkstone Golf Club in Bournemouth.

Boasting a team with over 70 years combined experience in the golf and travel sectors, GTG have worked tirelessly to bring the golf travel industry kicking and screaming into the 21st century. This team was the first to streamline client communication in the sector by introducing Facebook Messenger as a means of direct communication and this has been expanded in the relaunch to include Whatsapp, ensuring that customers get direct access to a dedicated team and no longer have to put up with an antiquated email process.

Patrick McCaghy, Director of Golf Travel Group, said: “We need to work even harder to support our clients in times of adversity. As well as being able to show agility as unexpected occurrences happen.”

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