Golf Genius have joined the Golf Club Managers’ Association business network as their latest Associate Partner.
The tie-up will see the internationally renowned software firm provide tournament solutions for the GCMA golf events, as well as bringing their products to the attention of 1,700 members.
The coronavirus pandemic has seen a seismic shift in the golf industry, with clubs turning to digital options to allow the sport to be played safely – and Golf Genius being at the forefront.
They will also play a role at the association’s forthcoming National Conference, in November, with a key theme of the three-day gathering of managers and industry chiefs focusing around technology in golf.
Golf Genius power tournament management at thousands of private clubs, public courses, resorts and golf associations all over the world.
The company combines the best features of the traditional golf experience with highly innovative cloud-based and mobile technology.
Live mobile scoring, live TV leaderboards alongside online registration and payments and club system integration drives down administration work for club managers, makes golf more fun for players and brings in more revenue.
Golf Genius have joined forces with some of the sport’s biggest names in recent years, including the USGA, BRS Golf by Golf Now and England Golf.
The new partnership is yet another boon for the GCMA who, under chief executive Tom Brooke, have unveiled similar collaborations in recent months with the likes of Under Armour.
Expressing his delight at the partnership, Craig Cotterill, GCMA business partnerships manager, said: “Technology is playing a vital role in enabling golf club managers to deliver an improved member and visitor experience at their clubs.
“This partnership helps the GCMA to continue to surround our members with experts in areas of the industry that will play a key role in the future of their golf clubs.
“Craig Higgs and the team at Golf Genius Software share the GCMA’s passion to innovate and encourage golf clubs to embrace new technology.
“This shared passion made this partnership a natural fit for the Golf Club Managers’ Association and I’m really excited to see where the next 12 months takes us!”
Craig Higgs, Managing Director of Golf Genius International, added: “We’re extremely excited to be partnering with the GCMA in what we see as a crucial time period for golf club managers as they are embracing more diverse software and exploring new digital solutions to deliver better service.
“Working with the GCMA will give us a platform to meet and communicate with club managers to highlight the benefits of our product portfolio which is proven in over 10,000 clubs worldwide.”