Global Edition

GAME GOLF appoints Second Chance Ltd

12.29pm 7th August 2014 - Corporate

Graeme McDowell
Graeme McDowell

Leading technology innovator GAME GOLF, the first wearable device that automatically tracks a golfer’s round of golf and graphically displays the round along with valuable statistics, has announced a partnership with Second Chance Ltd which will see the sporting goods supplier become the US-based company’s master distribution partner to the golf trade in the EMEA region.

GAME GOLF is a wearable device and integrated software platform which tracks and captures real performance data and displays rounds of golf in a dynamic and socially driven interface. The device is endorsed by2010 U.S. Open champion Graeme McDowell, PGA Tour star Lee Westwood and 2003 U.S. Open champion Jim Furyk who have all worked closely with GAME GOLF to develop the product.

Before hitting each shot, the golfer simply taps the end of the club, where a tag has been inserted into the grip, against a small data-collecting sensor attached either at the belt or at the hip on a skirt. GAME GOLF then records every shot made through a combination of GPS technology, motion sensors and near-field communication technology.

The R&A and USGA have both deemed GAME GOLF permissible under the Rules of Golf in landmark announcements that means the device can now be used in competition on both sides of the Atlantic. GAME GOLF is also a PGA Official Supplier, providing both GAME GOLF and Second Chance with the opportunity to work in close partnership with the PGA to educate the wider golfing community on how GAME GOLF and the data it provides can improve their game.

Second Chance Ltd is a distributor and licensee of some of the world’s most famous golf equipment and accessories, sporting goods, fashion and lifestyle brands, with a specialist knowledge of the EMEA territory and over two decades of experience strategically positioning brands and products in the market place.

John McGuire, CEO of GAME GOLF, commented: “We’re delighted to announce this distribution partnership with Second Chance Ltd. Introducing GAME GOLF to a wider audience in this territory is key part to our growth strategy and Second Chance’s experience and expertise will be a great asset to us. We’re excited for the future as we continue to expand and grow together.”

Patrick Daniels, Managing Director at Second Chance Ltd, said: “We’re delighted to be able include GAME GOLF as part of our growing portfolio of premium brands. GAME GOLF is a true innovator in its field and it’s a very exciting moment to sign a deal as its master distributor for EMEA. We plan on implementing a dynamic sales strategy, targeting PGA teaching pros, green grass & golf specialists to help us drive the brand and product forward.”

Second Chance is GAME GOLF’s master distribution partner for EMEA. All trade enquiries should be directed toward

For more information on GAME GOLF and to view instructional videos featuring Graeme McDowell and Lee Westwood, visit

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