Leading golf clothing brand Galvin Green has appointed Sports Impact – its PR agency in the UK and Ireland for more than a decade – to promote the benefits of the premium high performance garments around the world.
From January, the London-based agency will take on a global role, after helping the Swedish brand grow from 6% of the outerwear sector in Europe’s biggest golf market in 2004, to more than 40% in 2018.
The Official Supplier of Weatherwear to this year’s winning European Ryder Cup team has tasked the agency with giving the brand a greater share of voice in other key markets, especially the United States, where it set up a subsidiary operation five years ago.
“This extension of Sports Impact’s role is based on the outstanding work of the agency over the past 14 years and, in particular the creativity it has shown more recently in building the brand profile across various media platforms,” said Galvin Green brand manager Nicholai Stein. “The Galvin Green brand is accessible in around 70% of the world’s top 100 golf courses and we’re looking to work with Sports Impact to engage with serious golfers wherever they choose to play the game,” he added.
Sports Impact CEO John Collard commented: “This enhanced role on behalf of one of the most respected and innovative brand’s in golf is a challenge that we genuinely relish. Along with established links with golf and lifestyle media across Europe and the Nordics, we’re adding contacts in other markets to help deliver the Galvin Green messages far and wide.”
Currently, Sports Impact promotes more than a dozen premium golf brands – including six American companies – and manages print and digital advertising spend of around £500,000.