Global Edition

Dunlop Slazenger’s Incentive Scheme

8.55am 10th January 2000 - Corporate

Dunlop Slazenger are to exhibit at Incentive World 2000 as part of their launch of a major new marketing initiative.

The sports giants are aiming to target customers who want to use sports equipment for incentives, promotions, hospitality events and business development campaigns.

Paul Richardson, Dunlop Slazenger’s European special projects, said: “We already have a substantial amount of business on logoed golf balls and other products on an ad-hoc basis. But by separating and focusing on the business-to-business promotions and incentives sector we expect it to grow significantly.

“We feel that sport and sports equipment is a real motivator and much more desirable than some other incentives already in the market. Dunlop Slazenger will really freshen up incentive ideas and give your team players what they really want.”

Incentive World 2000, which is expecting to attract more than 8,000 visitors, is being held from February 29 to March 2 at the Wembley Conference and Exhibition Centre.

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