Global Edition

Drummond Golf & Full Swing Golf aim to Grow Sport via Partnership

9.45am 16th October 2015 - Corporate

Drummond Golf websiteFull Swing Golf of San Diego has announced plans to partner with Drummond Golf, Australia’s largest golf retailer with over fifty stores throughout every state and territory. Some of these stores will feature Full Swing Golf’s S8 Simulator as early as November this year.

“We couldn’t be more excited to add this incredible Simulator technology to all of our retail locations over time,” said Managing Director of Drummond Golf, Mark Abeyaratne. “We believe Full Swing Golf’s technology will propel the game forward in Australia, allowing golfers greater accessibility and time efficiency to the sport,” added Abeyaratne. The partnership, intended to attract new and avid golfers to the sport, will include integrated marketing and cross-promotional programs with Full Swing Golf.

Combining state of the art technology and a sleek design, Full Swing Golf’s S8 Model includes a patented tracking system with infrared/ion2 vision technology which creates optimal accuracy and reliability. The S8 Simulator is known to be championed and endorsed by PGA TOUR Players including major champions Jordan Spieth and Tiger Woods.

“With the addition of the Full Swing Golf Simulators, I’m certain Drummond Golf will continue to attract both new and avid golfers”, said Abeyaratne. Customers planning to visit Drummond Golf’s retail locations will have the opportunity to play golf more often, including in the evening hours on the new Indoor Simulator.

“Like Drummond Golf, we want to help grow the game internationally in a fun, state of the art environment and I believe our partnership with Drummond Golf will do just that”, added Senior Vice President of Full Swing Golf, Brian Arnold. Each store will eventually have approximately 3-6 simulators, allowing 15-20 people to play at one time. The space will also feature a separate entrance from the store for evening play and offer guests food and beverage.

Starting from a small store in Bendigo in 1974, today Drummond Golf is Australia’s largest golf retailer with 50+ stores nationwide providing the largest range of the world’s leading golf brands at competitive prices to golfers of all levels and ages. Drummond Golf also features ‘The Drummond Club Loyalty’ program which has 125,000 members paying a $40 initiation fee for discounts, tips and information.

Drummond Golf

Full Swing

Read more Company Announcements and latest list of Most-read stories

 /  /  / 

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here