Global Edition

Driving through the Recession

10.55am 6th November 2009 - Corporate - This story was updated on Saturday, November 14th, 2009

L to R: Neil Bell (Managing Director), Alex Fearnley (Logistics Director),  John Andrew (Chairman), Richard Haigh (Financial Director) & David Pickett (Operations Director)
L to R: Neil Bell (Managing Director), Alex Fearnley (Logistics Director), John Andrew (Chairman), Richard Haigh (Financial Director) & David Pickett (Operations Director)

In a very challenging market Direct Golf UK, Europe’s largest award winning multi channel golf specialist retailer, has posted record results for their year ending September 2009, with like for like revenue and profits up on 2008.

Whilst sales were flat in the high street, ‘Online’ sales were up significantly on 2008. The investment put into this area in personnel together with new systems ensuring customers received super fast delivery coupled with the best price proved to be a great success.

While other Company’s were laying people off, Direct Golf implemented systems to ensure it retained its experienced and dedicated employee’s by offering flexible working hours to help reduce costs and improve the company’s performance.

John Andrew PGA Class AA Professional and Chairman of Direct Golf UK commented: ‘Our continued commitment at Direct Golf UK to offer world class customer service, great prices with super fast delivery has been very popular with our customers and seen us take market share from our competitors in a very tough market place. We have achieved this through increasing the product range and availability, controlling costs, improving sourcing and making efficiencies where possible. My experienced and dedicated employees have shown once again that any business that focuses on keeping its customers happy has the ability to succeed even in the toughest of times.’

The company plan to continue expanding its current base of 12 stores through the next few years, Neil Bell, PGA Professional & Managing Director of Direct Golf UK said: “To achieve growth in the retail market during a recession is nothing short of outstanding. Whilst it is impossible to predict the year ahead we remain extremely positive about the future of Direct Golf UK with plans to expand our retail store network and invest further in our direct sales channels.”

Direct Golf UK’s new Autumn/Winter 09 catalogue, full of the latest golfing equipment is available from all channels now.

Direct Golf UK Ltd

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