Global Edition

Direct Golf UK launch new ladies departments

9.14am 13th June 2011 - Corporate - This story was updated on Saturday, June 25th, 2011

Direct Golf Doncaster Store

Direct Golf UK, Europe’s leading multi-channel golf retailer, has unveiled exciting new ladies departments in seven of its 17 stores across the UK.

Brand new for 2011, the ladies departments will feature expanded ranges of clothing and equipment exclusively for ladies at Direct Golf UK’s Doncaster, Lincoln, Kent, Peterborough, Huddersfield, Reading and Cambridge stores.

The designated areas will feature all the latest ladies golf equipment from leading brands such as Callaway, TaylorMade, Cobra, Adams and John Letters plus the 2011 collections of clothing from brands like Ashworth, Adidas, Nike, Stuburt, Footjoy and Galvin Green.

With each store boasting start-of-the-art Global Play golf simulators or driving range facilities, lady golfers will have the opportunity to demo all the latest equipment on-site and benefit from Direct Golf’s full custom-fitting service offered by its PGA Professional staff. With indoor putting greens, specialist clothing and fitting areas plus excellent parking, each store is perfectly equipped to epitomise Direct Golf UK’s ‘total customer satisfaction’ pledge and provide everything for the lady golfer for the modern game.

Neil Bell, Managing Director, said: “We’re delighted to be expanding the ladies departments in seven of our stores. Whilst we have always catered for lady golfers out there, this is a significant step forward for Direct Golf UK as aim to ensure we offer the same product choice and service to all golfers, whether male or female.”

What’s more, Direct Golf TV, the innovative new TV Channel designed to bring golfers informative, impartial video reviews for all the latest golfing equipment, as well as videos on golf tips and drills at www.directgolftv.com, will feature a number of ladies specific videos from Direct Golf TV’s very own equipment guru, Carly Cummins.

Direct Golf UK www.direct-golf.co.uk

       

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