Global Edition

Direct Golf Establishes Major New Partnership with Tesco

12.09pm 1st July 2014 - Corporate

John Andrew
John Andrew

Direct Golf UK, Europe’s award-winning and leading multi-channel specialist golf retailer, has now joined Tesco direct, as part of the leading retailer’s online marketplace.

Direct Golf will retail golf brands including Mizuno, Wilson, Bridgestone, Stuburt, John Letters, Progen, Golf Locker, Hotblade and Jaxx, alongside a huge range of products from other golf manufacturers on the Tesco direct website.

Golf apparel, footwear, bags, clubs, balls and accessories – the same range of categories available on the Direct Golf website – will all be available on Tesco direct, letting customers buy all their golf equipment in one place, whilst collecting Clubcard points.

Tesco direct has an online marketplace with an invite-only policy so all retail partnerships are carefully chosen to bring the customer more choice.

When a customer places an order through Tesco direct the order will be fulfilled by Direct Golf who will ship the goods straight to the customer.

As part of the agreement, Direct Golf is now an official ‘Tesco Partner’ – one of a select range of major retailers with whom the leading retailer works on its Tesco direct site.

Other major retailers who are Tesco Partners include Mamas & Papas, House of Fraser and Maplin Electronics.

Launching imminently, Direct Golf products will also be available for collection in-store through the Tesco ‘Click+Collect’ service. Customers can purchase Partner items on Tesco direct, and choose from a range of delivery options to suit them.

Direct Golf owner John Andrew, Class AA, PGA Professional said: “We see this is a great opportunity to make the best quality golf equipment available to Tesco customers, in a convenient and cost-effective way.

“We’re thrilled to be partnered with one of the world’s leading retailers, and we think this could be the start of something hugely mutually beneficial for Direct Golf UK and Tesco.

“But most importantly, we think this is going to have huge benefits for the customer, which is always at the heart of everything we do.”

 /  / 

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here