‘Swing Into Spring’ is the seasonal motto at nine clubs in the UK’s largest golf group, Crown Golf, with the launch of a promotion designed to encourage golfers to get a head start on the new golfing year.
Throughout March 2014 participating clubs are launching over 100 different special offers, aimed at all types of golfer, mostly offering additional value on a green fee.
An unusually mild winter normally spells good news for golf clubs, with a boost to early-season traffic levels. In recognition of this, ‘Swing Into Spring’ will see each club running a different daily green fee offer alongside other month-long incentives.
The offers include price reductions, group green fee deals, golf + food deals, combined golf + range balls deals, and a wide variety of other creative ideas across the nine clubs.
Each club will also be promoting Swing Into Spring throughout its local area, to ensure maximum awareness of the deals locally.
“Everybody loves a bargain, and that’s what Swing Into Spring is all about” said Richard Woolley, General Manager at Sherfield Oaks near Basingstoke, which is one of the clubs involved. “For example, we all get the Monday Blues, so each Monday in March it’s just £18 for 18 holes at Sherfield Oaks, and we’ll give you a free coffee too.
“With the mild weather we’re seeing golfers coming back to the sport early this year, so we’re running a different green fee offer every day in March. Many of them include some form of food or drink incentive, but at various times we’re also doing half-price golf carts, 40% off your first golf lesson of the year, and special ladies and seniors clinics.”
Other offers include free tea & cake with reduced green fees on Tuesdays at South Essex; £25 for Golf, Beer and a Burger on Mondays at Pine Ridge; and zero green fees for guests when they play with a member on Thursdays at Blue Mountain.
In all, the nine clubs have dreamt up 105 different special offers during Swing Into Spring, all visible on the club websites or on the Swing Into Spring pages at www.crown-golf.co.uk
The clubs taking part are:
- Addington Court Golf Centre, Croydon, www.addingtoncourt-golf.club.co.uk
- Blue Mountain Golf Centre, Bracknell, www.bluemountaingolf.co.uk
- Oak Park Golf Club, Farnham, www.oakparkgolf.co.uk
- Paultons Golf Centre, Southampton, www.paultonsgolf.co.uk
- Pine Ridge Golf Club, Camberley, www.pineridgegolf.co.uk
- Sherfield Oaks Golf Club, Hook, www.sherfieldoaksgolf.co.uk
- South Essex Golf Centre, Brentwood, www.southessexgolf.co.uk
- Sunbury Golf Centre, Shepperton, www.sunburygolf.co.uk
- Traditions Golf Course, Woking, www.traditionsgolf.co.uk
“We challenged our teams to come up with creative ideas for Swing Into Spring” said Rob Climas, Crown Golf Operations Director, “and as usual they have delivered the goods. We expect this year’s Swing Into Spring promotion to be even more popular than last year.”
Crown Golf www.crown-golf.co.uk