Crested golf bags are proving increasingly popular with club members and visitors alike, according to market leader in premium golf bags SunMountain.
The leading specialist golf bag brand has seen year-on-year growth of 20% in sales of its crested bags as it continues to help PGA Professionals boost their profits.
A key reason for the growth is a new fabric technology that allows club logos and elaborate patterns to be embroidered on cart and stand bags without harming performance. “New technology means thatourH2NO bags stay waterproof even when we add the most complex logos,” said Matt Hazelden, head of sales in Europe.
“The addition of the club or resort logo offers PGA Professionals extra value and increases their profit potential. We also offer a POS club logo service to decorate the Pro Shop that has helped many customers to lift annual bag sales,” he added.
Among the satisfied customers is Simon Peaford, Head Professional at Walton Heath, where at least seven waterproof carry bag colour options are on display. “The power of the club logo is very strong and the crested SunMountain waterproof range is proving extremely popular with many of our members right now,” he said.
David Jones, Head Professional at Royal Wimbledon, agrees. “We have a great display of SunMountain crested bagsthat has certainly helped generate extra sales. But ultimately, it comes down to the quality, performance and appearance of the bag with the logo, which is simply fantastic,” he added.
For more information about crested bags, visit www.brandfusionltd.co.uk