Global Edition

Chervò’s UK Customers to Reap Rewards of Exchange Rate moves

2.13pm 28th August 2015 - Corporate

Chervo attachment 02641As a consequence of the recent fluctuation in Euro exchange rates, leading Italian golf and sports apparel brand Chervò has announced a price reduction for both its AW15 and SS16 ranges, offering highly competitive rates and incredible value for money for the upcoming seasons.

With the British Pound Sterling currently at a seven-year high against the Euro, Chervò made the decision to alter its prices accordingly, offering retailers a saving of 10 per cent for all AW15 deliveries and re-orders and a 15 per cent saving across all SS16 pre-bookings.

Not only will Chervò give retailers the chance to save across the two ranges but the Italian label has announced it will present suitable credit notes to those with orders already confirmed for the two seasons.

Chervò’s UK sales manager, Tim Greenwood, believes that the Italian label are offering customers exceptional value for money.

He said: “I think Chervò already offers fantastic value for money and, so these new rates are exceptional.

“Offering a range of high end, premium apparel, the collections from Chervò include a unique combination of high performance and technical capabilities which is reflected in the cost.

“These new prices mean we are coming in with some highly competitive prices for the two seasons which I hope will lead not only to a higher sell-out but will also generate plenty of re-orders.”

The new prices mean retailers can get their hands on Chervò’s much-anticipated SS16 NEXT range for significantly less than the anticipated cost. The ‘America’ polo, originally marked at £52.30, will now be available for just £43.60 while the ‘Marken’ Jacket, originally at £94.60 will now be offered for just £80.40.

The NEXT range uses the latest developments in fabrics, finishing, manufacturing and details to provide the ultimate in performance golf wear. The new range introduces new POWER DRY® fabric to the line which includes quick dry, bacteriostatic, lightweight and eco-friendly qualities. Bonding technologies replace stitching methods while a clean-cut finish results in a slick, modern design.

Chervò is a pioneer in introducing new technologies and functions into golf apparel. The company’s vision is the fusion of chic and technical elements, making every Chervò product exclusive in form and content. The result is a collection that guarantees superior technical performance and an unmistakably Italian elegance in all weather conditions – on the course, in the clubhouse and beyond.


Read more Company Announcements and latest list of Most-read stories


In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here