Global Edition

Chervo stretch ‘Perfect Partnership’ to 16 years

12.33am 3rd April 2009 - Corporate

Chervà², the Italian fashion house whose design flair and technical know-how has given golf clothing a style and panache that is not out of date on the trendiest catwalk, have extended their long-standing Corporate Partnership with The PGAs of Europe for a further three years.

Here is a genuine ‘working together’ arrangement that has seen golf apparel take on board a whole new aura with a mixture of good looks, wearability and long life during its enduring lifetime.

Chervಠand The PGAs of Europe have been partners in this specialised way for 13 years now and this is to continue until at least 2012.

Each year when Chervಠannounce their new spring, summer and autumn ranges they set new standards by ensuring that their golf clothing is equally acceptable in the fashionable meeting places of such cities as Rome and Milan as it is on the fairways and greens of the world’s top golf resorts.

“Chervಠhas been a long-standing supporter of The PGAs of Europe and a relationship that we are most proud of” said PGAs of Europe chief executive, Ian Randell. “Chervಠcontinues to set the standard for innovative design combined with the most technologically advanced and functional materials and we are delighted that they have chosen to once again extend our partnership”.

The PGAs of Europe:

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