Callaway Golf has announced the launch of a partnership with Virtual Reality gaming experts AAA Games Studios.
Madrid-based AAA Games developed and owns ‘Golf 5 WIPP’ – a proprietary VR technology that simulates the movement of golf clubs and the golfer’s swing.
Speaking on the new collaboration, Chip Brewer, Callaway Golf President & CEO said: “With exciting ventures such as TopGolf, it is clear that there are multiple ways that we can attract and excite future generations to the great game of golf, and this strategic partnership provides the opportunity to innovate in a new and exciting space for the Callaway brand.”
Commenting on the newly-formed partnership with Callaway, Antonio Marin, President of AAA Game Studios said: “VR gaming is not just the future, it is the here and now. We are delighted that an organization like Callaway, who are known for being pioneers in golf innovation, were interested in collaborating together.”
According to Fortune Business Insights, sales revenues from the global virtual reality gaming and entertainment market were valued at $7.8 billion at the end of 2018, but is expected to rise to $70 billion by 2026.