Callaway has this week announced its biggest ever sponsorship agreement with Sky Sports.
Following a successful two-month campaign with the broadcaster in 2014 coinciding with the relaunch of Big Bertha, Callaway has trebled its commitment for 2015 with 3,000 idents set to air alongside all golf coverage for a minimum six month period.
Commencing on Thursday, February 19, the campaign will showcase both the new Big Bertha (predominantly European Tour Coverage) and XR product ranges (predominantly US PGA Tour Coverage) utilising a distinct look and feel across both ads.
One of the highlights of last year’s campaign was, the first for golf opportunity, given to Retail Ambassadors and consumers to star alongside Callaway Staff Professionals in the idents, with recruitment taking place via social media. This is due to be replicated on a larger scale in 2015 with a much longer period for the individual’s content to be aired.
David Shore, Head of Sponsorship at Sky Sports, said: “Callaway’s 2014 Big Bertha campaign demonstrated how brands can effectively use sponsorship to interact and engage with their consumer base. We are delighted that Callaway has significantly increased their activity for 2015, in what is going to be a huge year for golf on Sky Sports.”
Neil Howie, President and Managing Director of Callaway EMEA, said: “The 2014 campaign captured the imagination of the golfers and played a significant part in our relaunch of Big Bertha. It teed off an extraordinary year for Callaway with strong share gains in all markets and 33 global wins for our Callaway Staff Professionals.
“With victories on both sides of the Atlantic already this season, 2015 is shaping up to be one of Callaway’s best ever and we are excited to be continuing to use Sky Sports to showcase our groundbreaking equipment.”
Look out for the first Callaway idents of 2015 during the Hero Indian Open (European Tour) / Northern Trust Open (PGA Tour), on 19 February.