Global Edition

Bushnell Golf’s parent company to buy Foresight Sports for $474m

11.45am 21st September 2021 - Corporate

Outdoor sports and recreation business Vista Outdoor, among whose brands include Bushnell Golf, has entered into a definitive agreement to buy Foresight Sports for $474 million. 

Foresight Sports produces launch monitors, golf simulators and performance/entertainment software for on- and off-course golf activities and a variety of other sports and games.

Foresight Sports’ full year net sales for 2021 are expected to be approximately $100 million.

Vista Outdoor says it aims to complete the purchase by the autumn of next year.

Earlier this year, Bushnell Golf entered into an exclusive partnership with Foresight Sports in the US to bring pro-level launch monitor technology to the everyday golfer. The Launch Pro, a personal launch monitor, will be available to buy in the US this autumn.

Foresight Sports’ GCQuad launch monitor has become the launch monitor of choice for more PGA Tour players, top golf retailers and manufacturers, and coaches and fitters than any other technology, while the company’s Sim-In-A-Box range of golf simulators represents an entirely new category of affordable indoor golf solutions that in just two years have commanded a leading share of the global simulator market.

Chris Metz, Vista Outdoor’s CEO, said: “The addition of Foresight Sports immediately positions Vista Outdoor as one of the top technology players in the golf industry. Foresight Sports is the industry leader in golf technology and launch monitor adoption, and I am pleased to welcome their team of over 150 dedicated employees to Vista Outdoor. 

“Together, Bushnell Golf and Foresight Sports will elevate their brands’ strengths, engage and expand into new segments of the industry and drive growth and brand awareness at unprecedented scale. With more than 36 million golf participants in the US alone, combined with growth in international, digital and off-course settings, Vista Outdoor is well positioned as a leader in golf data collection, hardware development, game improvement and accuracy.”

Foresight Sports’ Sim in a Box has opened up the indoor golf simulator market
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