Bunker Mentality, one of Europe’s most fashionable golf clothing brands, has successfully launched its all new SS2012 Collection. The brand has seen substantial sales growth over the last year, both in theUKand internationally which has resulted in the appointment of branded clothing industry veteran Carol Duncumb as Sales Director based at the Nottingham HQ.
The brand’s collection creates a feeling of golf lifestyle in a way that has given Bunker Mentality a very strong international presence in a very short time. The heart of the collections is defined by the lifestyle Bunker Mentality creates as it blends design, functionality and style to create future classics in golf apparel .
Bunker Mentality’s Brand Director Robert Hart said: “We have grown the collection again in the last year and we are delighted that Carol has joined the business as she has a lot of excellent experience both as a senior executive and business owner over 25 years in the clothing industry. For us this is all topped off by the fact she is also a single figure golf addict. This makes Carol a perfect fit for us at this time.”
The sales director role will cover bothUKand International sales for both the Bunker Mentality brand and Queen of the Green, the sister women’s brand. Bunker Mentality’s international status has grown dramatically over the last year particularly inJapan. The brand is also distributed in Germany, Austria, Switzerland, Sweden, Finland, Slovakia and Russia.
“It’s a tremendously exciting time to be joining Bunker Mentality as its potential is exceptional in my opinion. The brand has a unique position as it truly is a ‘golf lifestyle’ brand and therefore has lots of cross-over appeal. To that end, we are looking at several channels of distribution going forward,” says Duncumb.
Bunker Mentality www.bunker-mentality.com
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