Global Edition

Award-Winning Results for Azalea

8.17am 24th November 2010 - Corporate

'Miss Columbia' at Legend Golf & Safari Resort an Azalea client

International PR and marketing agency the Azalea Group is hoping two forthcoming client award nominations will add to what has been an outstanding run of accolades in 2010 for its burgeoning client portfolio.

Both the five-star Legend Golf & Safari Resort, in South Africa, and Dartmouth Golf & Country Club, in Devon, have been nominated for upcoming awards and, if successful, will take the total for Azalea’s stable of clients to eight in recent months.

Only this month the five-star Fairmont St Andrews, at the ‘Home of Golf’, was named Resort Hotel of the Year at Golf Tourism Scotland’s Gold Standard awards. It is the second time the resort has won the award, having also received it in 2008, and comes hot on the heels of being declared Scotland’s best golf resort and spa by the World Travel Awards.

And leisure sales executive at Fairmont St Andrews, Angus Watson, was personally recognised as Young Industry Person of the Year.

Another client celebrating success in the World Travel Awards was Legend Golf & Safari Resort which was named Africa’s Leading Sports Resort and South Africa’s Leading Golf Resort, while its Signature Golf Course was named the Best Golf Course in Africa at the World Property Awards in association with Bloomberg.

The resort, based in the Limpopo province, is now in the running for the award for World’s Best Course at the International Commercial Property Awards, to be decided in London later this month.

The five-star La Manga Club, in Spain’s Murcia region – long regarded as one of the continent’s finest sports and lifestyle destination resorts – has recently received recognition for its outstanding corporate appeal after it scooped a silver honour in the Best Overseas Conference Hotel category at the 2010 C&IT Hot List awards, voted for by readers of Conference & Incentive Travel magazine.

Meanwhile, domestically, the South Devon Golf Tour’s success in attracting golfers to the south-west is on the shortlist for the South Devon Excellence Awards.

The tour – an initiative from Dartmouth Golf & Country Club – reached the final stages of the ‘Best Sales and Marketing Award’ category, testament to the work done in bringing together seven of the region’s top golf venues in order to attract travelling golfers.

And, still at home, Weston-Super-Mare-based Masters Golf – Europe’s ‘most-purchased golf brand’ – was awarded the title of ‘most profitable supplier’ by members of the Foremost Golf group, the largest buyer and seller of golf product in the UK, managing more than £125m-worth of buying relationships for around 1,000 PGA pros.

Sean Noble, Azalea’s UK managing director, said: “We must congratulate many of our clients on their excellence over the past year. These awards are well-deserved recognition for expertise, enterprise and endeavour in their specialist fields and we have been delighted to play our part.”

Azalea Group

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