Global Edition

American Golf secures 5-year deal with R&A for licensed Stromberg apparel

2.55pm 29th July 2021 - Corporate

Golf retailer American Golf has secured a five-year partnership with The R&A to design and exclusively retail an officially licensed range of products inspired by The Open.

The partnership was brokered by TSBA Group, The R&A’s licensing agent.

The core product range will include apparel – designed in collaboration with Stromberg – for men, women and children including the likes of polos, shorts, trousers, and waterproofs, as well as stylish, high-tech golfing accessories and equipment including tees, golf bags, luggage, and trolleys.

Officially launching in 2022 to coincide with The 150th Open, the range will include designs celebrating this significant milestone in the Championship’s prestigious history.

Available exclusively via American Golf, in store and online later this year, the range is set to appeal to golfers at every level.

Gary Favell, CEO, American Golf said: “Partnering with The R&A on a new range of apparel, accessories and equipment for The Open is incredibly meaningful for us, especially as it will launch ahead of the 150th Championship. To be able to align our brand with the oldest and one of the most prestigious golf championships in the world is wonderful. 

“Both The R&A and American Golf are passionate about championing inclusivity within the sport as it modernises and becomes ever-popular. This range will provide golfers of every level with the kit intended to make them feel like they’re stepping out onto the Old Course to play at The Open Championship – affordable without compromising on quality, we will ensure that we are behind every golfer.”

Neil Armit, Chief Commercial Officer at The R&A, said, “We look forward to working with American Golf over the next five years and seeing them develop a range of exciting and affordable products for consumers of all ages ahead of The 150th Open being played at St Andrews next year.”

American Golf has 96 stores across the United Kingdom and Republic of Ireland, while also offering delivery to countries across Europe, as well as Australia and New Zealand.

 /  /  / 

In related news...