Global Edition

American Golf re-opens stores in England

11.27am 16th June 2020 - Corporate - This story was updated on Thursday, June 18th, 2020

American Golf opened all but four of its stores in England on Monday (June 15) with new guidelines in place to ensure the safety of customers and colleagues.

In line with government advice, customers and staff were advised to respect the 2-metre distancing rule and avoid any unnecessary handling of products that they did not intend to buy.

The stores have all resumed custom fitting services, although these must be booked in advance. Clubs will be sanitised before and after every use and customers are asked to bring their own glove.

All clubs will be sanitised during custom fittings

To mark the re-opening of the stores, and to offer thanks to the NHS and Emergency Service workers who have supported the country through the Covid-19 crisis, American Golf is offering 50% off all clothing and 25% off all clubs and equipment to NHS and Emergency Service workers who present their I.D. in store between now and the end of June.

American Golf CEO Gary Favell said: “We’re delighted to be able to put measures in place that will ensure the safety of colleagues and customers. It’s been great to see how golf has bounced back after lockdown and we look forward to welcoming the golfing public back to our stores and hope that as many NHS and Emergency Service workers as possible can benefit from our ‘Thank You’ offers.”

Four American Golf stores linked to Top Golf entertainment centres in Salisbury, Cheltenham, Chigwell and Watford will remain closed until further notice, as will those stores located in Wales and Scotland.


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