While a number of household names will be known via their social media profiles, an eclectic mix of presenters, writers, photographers and videographers will give partners the opportunity to engage with different audiences and a wider demographic of golfers.
Among the latest signings by the new start-up company is PGA Professional James Robinson, whose profile The Loop will help elevate and develop new commercial partnerships in a wide variety of areas, from equipment and apparel to travel and consumer brands.
Robinson, a PGA Professional based in Sheffield, has amassed a dedicated audience that reaches over 270,000 subscribers on YouTube, delivering over 2.5 million views per month from his channel.
Authoritative, but always fun and engaging, Robinson is one of the most trusted voices when it comes to long-form video, providing regular content that encourages people to play better. Instruction advice is delivered in an easy-to-follow manner, while there are few creators who bring as much product knowledge to the table, with his trusted equipment reviews undoubtedly a unique-selling point. Travel will also play a huge role in his content for 2025, with a focus on course Vlogs.
Robinson said: “After speaking with the team at The Loop, it became clear that they have the connections and the passion, as well as a creative eye, to help drive greater awareness of my social channels and in turn open up more commercial opportunities. It has been a great start to our relationship, and I am looking forward to what lies ahead in 2025.”
Signing alongside Robinson is Golf Mates – a YouTube channel with over 230,000 subscribers that is fronted by Liam Harrison, which brings a light-hearted community of golfers together to highlight new products and destination reviews.
Also joining The Loop’s roster of creators is Eloise Feely, an elite amateur charting her journey on Instagram and TikTok as she attempts to move into the professional ranks, and popular golf couple Beth Roberts and Russ Chrystie – CoupleaGolfers – who work across multiple social platforms in a bid to enhance the golfing experience for younger players at all levels, with a focus on promoting and showcasing a pathway for couples to enjoy the game via travel content.
Mike Harris, joint partner at The Loop who will assume day-to-day management overseeing the company’s portfolio of creators, said: “Signing James is a big statement for our new company as he is undoubtedly one of the most recognised faces in the golf influencer space. He has built a fantastic reputation and is highly respected in his field, and with his expert knowledge in equipment reviews, his profile is as high as ever.
“At The Loop we believe dynamic social media creators have the ability to help bring products and destinations to life with engaging and relatable content that reaches clearly defined audiences and in turn offers exciting partnership opportunities.”
The Loop’s content creator signings include:
Black British Golfers and Ray Nyabola
As the founder of Black British Golfers (BBG), Ray Nyabola is reshaping the sport’s culture by fostering a community where growth and opportunity thrive. Through community programmes and flagship events, BBG has showcased the potential for golf to create meaningful connections and unlock value for participants from all walks of life.
Cookie Jar Golf
Cookie Jar Golf is a British independent golf media company. Their loyal community of followers and listeners are bound by a shared passion for the game, with a particular emphasis on course architecture, history and amateur golf. This year will see increased output on YouTube as well as growing the number of Cookie Jar events.
Josh Antmann
A popular member of the fantastic Sky Sport’s Golf team and an established face in golf media, Josh is now looking to grow his profile outside of the game and his laconic and likeable nature – not to mention his close relationship with the team at The Loop – will see him perfectly placed to do so.
Derek Murray
One of the industry’s most respected club technicians, working with club golfers, but also some of the world’s best players, including Rory McIlroy. His mastery of club-fitting combined with his passion and personality has allowed him to share his expertise through his YouTube and social channels.
Golf Fashion Guy – Sam Jones
Sam creates content with the aim of helping golfers dress better for the game – taking advantage of how trends have changed in recent years to move golf away from the staid look of yesteryear. A former PGA Pro, Sam understands how important it has become to create and find a style that works for each individual.
Kevin Murray
Kevin has built a reputation for being one of the most respected golf course photographers in the business. He has shot over 500 courses worldwide, worked with the industry’s top brands and players, and has built a reputation for producing great creative stills and video content.
Rich Wolfenden
Rich is a presenter and content creator who lives in London. With his alternative image, inspired by his love of music and time presenting on national indie radio station Radio X, he brings a different aesthetic to the golf course. His relatable lack of golfing consistency is something that resonates with his audience.
Chris Dennis
Chris is a PGA Professional who, having taught on the DP World Tour for four years, now creates content around teaching, club and product reviews aimed at the everyday golfer. Chris has two YouTube channels, Chris Dennis Golf and a joint channel with James Robinson, Get Good at Golf.
Katie Dawkins
Katie has been coaching golf for over 25 years. A teaching freelancer, Katie also takes her lessons to the pupil via #GardenGOLF, helping players to use their home space to improve fast. Presenting and hosting events is an area she wants to explore more through 2025 and beyond.
Bill Elliott
Bill remains one of the most respected names in golf writing having spent 41 years on national newspapers covering the sport. A fantastic storyteller by nature, Bill will offer The Loop greater opportunities in the UK golf event market with after-dinner speaking and club functions.
Fergus Bisset
Fergus is co-host of the ‘18 Majors’ podcast, which takes an in-depth look at key players and moments from the rich tapestry of golf’s long history. Fergus has written articles and books as well as delivering speeches at world-famous golf clubs on the many stories behind the game.
Royal Norton Golf Club
Yard for yard, Royal Norton Golf Club is very possibly the toughest golf course in the world. Measuring just over 500 yards, this nine-hole test has been lovingly crafted from an overgrown orchard by longtime golf writer and best-selling author Dan Davies – and is home to the annual RNGC Invitational.
Kris Lynch
Kris’ ‘Golf Yourself Healthy’ podcast aims to build a supportive and nurturing community of golfers, who are unified by a shared love for the game, as well as a desire to help each other live happier, healthier and more fulfilled lives.
For further information on The Loop and to enquire about the company’s services, email info@theloopgc.com or visitt www.theloopgc.com
