A new partnership between DP World Tour and People, a global creative agency specialising in major sporting event experiences, culminated in the transformation of the Fan Zone at this year’s Genesis Scottish Open. In a bid to elevate the fan experience, strengthen relationships with existing fans, and attract a more diverse audience to the game, […]
GolfBusinessNews.com (GBN) is for the many thousands of people who work in the golf business all around the world.
We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.
Click here to sign up for our free twice weekly golf industry news summary
View the latest newsletter here