Global Edition

Golf Industry News - NBC Sports Group

Developed in partnership between global golf superstar Rory McIlroy and NBC Sports Group, GolfPass is a first-of-its-kind, direct-to-consumer subscription program. Now available via Sky Q, iOS and Android apps.

NBC Sports Group has acquired EZLinks Golf, a PGA Tour-affiliated company, including its online tee time marketplace for golfers and its technology platforms, business solutions and customer service for golf course partners. The addition of EZLinks will complement NBC Sports Group’s existing portfolio of golf-related lifestyle brands, including GOLF Business Solutions, GOLFNOW, and GOLFPASS. “As […]

The partnership includes the integration of Golf Genius Software technology across multiple golf brands within the NBC Sports Group portfolio, designed to better serve golfers and golf course partners around the world