Global Edition

NBC Sports Group And Golf Genius Software Announce Multi-Faceted, Strategic Partnership

4.10pm 24th October 2018 - Corporate

NBC Sports Group and tournament management software company, Golf Genius Software, have announced a strategic partnership that includes the integration of Golf Genius Software technology across multiple golf brands within the NBC Sports Group portfolio, designed to better serve golfers and golf course partners around the world.

Mike Zisman, Golf Genius Software CEO

“We have been collaborating with the Golf Genius team for more than a year in order to refine, and now offer, great new services and integrations to our customers,” said Will McIntosh, Golf Channel executive vice president, Strategy. “Golf Genius Software is one of the fastest-growing companies serving golfers and golf course operators. This partnership is exciting because not only are they software experts, but also very knowledgeable about the game of golf.”

“We’re very excited to announce this partnership,” stated Michael Zisman, CEO, Golf Genius. “We’ve learned that tight integration with other software suppliers is key to meeting customer needs, and we’re very pleased to integrate with a number of core NBC Sports Group golf businesses as part of these initiatives.”

Elements of the strategic partnership include:

Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Serving the most-affluent audience in all of television, Golf Channel – co-founded by Arnold Palmer in 1995 and now part of NBC Sports Group – is available to nearly 500 million viewers in more than 80 countries and nine languages around the world. Golf Channel features more live golf coverage than all other networks combined, including tournament action from the PGA TOUR, LPGA Tour, The Open, Olympics, and Ryder Cup, as well as high-quality news, instruction and original programming. Delivering unmatched coverage of the world of golf, fans are able to enjoy 24/7 live streaming of Golf Channel content through Golf Channel Digital and the NBC Sports App, powered by Playmaker Media. In addition, Golf Channel connects the world to golf through a wide array of digital and lifestyle services including Golf Channel Mobile, a comprehensive app covering golf’s latest headlines, scores and analysis; GolfNow, the world’s largest online tee time booking platform and golf course technology partner, which includes the GolfNow Mobile App, featuring on-course GPS tracking, in-round scoring and game tracking; Revolution Golf, the largest direct-to-consumer digital platform in golf ;, the world’s largest golf course ratings and review resource for golfers, by golfers; a North American network of Golf Channel Academy instructional facilities; and Golf Channel Am Tour, the world’s largest amateur golf tour; and as the Official Media Partner of St. Andrews Links, the Home of Golf.

Golf Genius Software provides the most comprehensive and widely used golf tournament management system available today. Combining the best aspects of the traditional golf experience with innovative cloud-based and mobile technology, Golf Genius offers features for both golfers and tournament organisers, including customisable event websites, online registration and payments, a full library of tournament formats, live scoring, TV leaderboards, printed materials and integration with leading software providers in the golf industry. Private clubs, public courses, resorts and golf associations around the world use Golf Genius to manage tournaments, events, leagues and trips. Thousands of golf clubs and virtually every state and regional golf association in the United States have also adopted USGA Tournament Management powered by Golf Genius Software. Golf Genius Software has more than 60 employees, including more than 25 PGA professionals with sales and support operations in the United States, Canada, the UK, Europe and Australia. For more information about Golf Genius Software, visit

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