Golf Industry News - Cameron Smith

Original Penguin Golf, known for its playful and detail-oriented clothing, has launched its new Autumn/Winter 2023 collections for men and women, inspired by the great outdoors and 60s fashion. 

Open champion Cameron Smith has become LIV Golf’s highest-ranked recruit, after the 29-year Australian, winner of the Claret Jug at St Andrews last month, was officially confirmed as having joined the Saudi-backed series following weeks of speculation.

The 150th Open, which was the 30th time The R&A has brought the Championship to the Old Course, saw record-breaking figures for St Andrews Links including in retail, social media and website traffic