Global Edition

Troon-Affiliated Courses Sweep The Board At 59club Awards

4.40pm 12th April 2022 - Travel

Troon, the leader in upscale golf course management, development and marketing, is congratulating several of its international properties after they came away with some of the top prizes at the 59Club Annual Service ‘Excellence’ Awards in the UK, and Middle East and Africa. The big winner on the night in Dubai was Yas Links Abu Dhabi who gained four awards after scooping Golf Agronomy Team of the Year, Golf Operations Team of the Year, Gold Flag Designation and the leading award of the night, the Ultimate Service Excellence Award.

Other Troon properties which were honoured on the night included Saadiyat Beach Golf Club who were awarded Golf Retail Team of the Year, The Els Club, Dubai who claimed Golf Membership Team of the Year and Emaar’s Montgomerie Golf Club, who won the Food and Beverage Team of the Year. Also, Troon International’s The Grove property in the UK also came away with the top prize for the Leading Individual Golf Sales Performance as well as The Greenkeeper and Golf Manager of the Year awards at the UK edition.

Mark Chapleski, Executive Vice-President of Troon International, said: “What a fantastic achievement. We are thoroughly delighted by the extent of our properties’ success at this year’s 59Club awards. Particular credit must go to the team at Yas Links Abu Dhabi for securing so many of the top awards including the Golf Agronomy Team of the Year and the Ultimate Service Excellence Award – further highlighting our success and the turnaround of the once again world class facility since partnering in mid-2019.

Yas Links Abu Dhabi gained four awards after scooping Golf Agronomy Team of the Year, Golf Operations Team of the Year, Gold Flag Designation and the leading award of the night, the Ultimate Service Excellence Award

We recommend 59Club to our facilities, through preferred terms, to provide unbiased audits to quantify service standards. These successes from a third party is proof of the hard work that all of our Troon-managed properties put in globally day-in-day-out to ensure we offer the very best in golfing experiences. Troon standards remain a sought-after benchmark globally across agronomic practices and golf operations.”

The 59Club Awards celebrate the very best in industry excellence – its gold, silver and bronze flag designations are awarded to those venues that have delivered the most consistent golf experiences in that calendar year. The 59club looks to single out properties that provide excellent facilities for golfers to enjoy, as well as having achieved the required standard of service throughout the year. The winners in the 59club Service Excellence Awards are determined by scores collected from its impartial mystery shopping audits, which evaluate the experience afforded to visiting golfers and prospective members, in accordance with objective benchmarking criteria over a period of 12 months.

As such, Troon’s wall-to-wall success in this year’s awards demonstrates their continued and growing presence within world golf in terms of overseeing some of the finest venues across the globe. The highlight of the awards for Troon International was of course Yas Links Abu Dhabi who in scooping four gongs proved that they are on a serious roll after hosting the Abu Dhabi HSBC Championship earlier this year for the first time in the tournament’s history.

Reflecting on this year’s awards, Mark Bull, Director at 59club MEA, commented: “It is always a pleasure to host the industry at our annual service excellence awards and recognise the hard work and commitment of all membership and operations teams in the region. Special thanks to our host venue, The Els Club, Dubai and all of our partners and sponsors on the day. Congratulations to all nominees and winners on the night, the high levels of service and quality of facilities at all venues is fantastic and we are very proud of the part we play in supporting the industry in measuring and benchmarking to maintain these standards”.

The range of awards in this highly competitive market demonstrates the competencies of the Troon International division; the comprehensive service ability, commitment to nurturing talent and passion to create the ultimate experience for guests and members at award winning venues.

For further information on the 59club awards, visit www.59clubmea.com

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