Global Edition

Professional Sports Group appointed by Polish National Tourist Office

8.27am 22nd April 2015 - Travel

The 2nd Hole at Modry Las Golf Club, West Pomerania
The 2nd Hole at Modry Las Golf Club, West Pomerania

The Polish National Tourist Office has announced that it has selected international golf and leisure marketing experts, Professional Sports Group (PSG) as their chosen PR and marketing agency to drive the promotion of its extensive golf course portfolio to the UK & Irish markets.

The new agreement will see PSG’s expert golf communications division provide key marketing support to enhance the positioning of the main golfing regions in the north of Poland: Warminsko – Mazurskie, Pomorskie and Zachodniopomorskie.

Following the announcement of the appointment, Bogdan Becla, Acting Director from the Polish National Tourist Office, commented: “We are delighted with our decision to appoint the award-wining team at Professional Sports Group to help us grow the awareness of our magnificent golf offering in Poland. Their reputation is second to none and the enthusiasm and experience they have in the world of golf and leisure tourism is extremely impressive.”

He went on to add, “We are blessed with a fantastic variety of immaculately maintained golf courses, first-class accommodation and a plethora of cultural and touristic attractions across these three spectacular regions in the north of the country. We look forward to working with PSG to grow awareness amongst golfers across UK & Ireland looking for a new quality golf holiday experience.”

Nick Byrom, Head of Professional Sports Group’s UK headquarters also noted: “The whole team is extremely excited to have won this pitch and we cannot wait to get started promoting the amazing variety of golf courses, leisure and cultural attractions that Poland is blessed with. Golf in Poland has been somewhat of a hidden-gem and we look forward to playing an integral part in putting the country firmly on the map as a serious golf destination.”

“As a company we pride ourselves on our diverse portfolio of destination clients all around the world and the addition of the Polish National Tourist Office only serves to highlight our reputation as the golf’s leading marketing agency.”

Professional Sports Group

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