Global Edition

Open Championship: A Boost for Golf

9.40am 26th July 2010 - Travel offers one nights’ bed & breakfast at The Celtic Manor Resort and two rounds of golf for just £99 per person., Europe’s largest golf travel company, is enjoying the economic benefits of a successful Open Championship as enquiries and bookings during and after the event show a huge surge year-on-year.

The Open Championship ‘feel-good-factor’, coupled with great savings to be had at key UK and European venues and courses, along with a strengthening Pound against the Euro and good flight availability on outbound travel, has seen enquiries increase by 50% compared to the same period last year and actual bookings rise by over 16%.

This trend has also been played out at the company’s sister business,, which enjoyed its best trading ever the day after South African, Louis Oosthuizen, clinched the Open title by a runaway seven shots.

Keith Mitchell, Director of Product and Marketing at, said: “The current golf holiday and short-break sector is being led by some amazing offers, both in the UK and overseas, and the conclusion of the Open Championships undoubtedly inspired more golfers to either play the game locally or book breaks to other parts of the UK, Europe and beyond.”

As Europe’s largest golf travel company – sending 134,000 customers on holidays last year alone – offers over 950 stunning venues and is widely recognised as the expert when it comes to golf breaks, golf holidays and golf tours across the UK, Europe and Worldwide.

Keith added: “The Open Championship is good news for and our sister business,, but most important of all, it is great news for our customers who are being offered some incredible money-saving deals from a host of household-name resorts and courses.”

This is illustrated by some hugely popular offers including The Celtic Manor Resort, Wales, home of this year’s Ryder Cup. Golfers can book one nights’ bed & breakfast, and two rounds of golf for just £99 per person. Slightly further afield, three nights’ bed & breakfast and two rounds of golf at La Cala in Spain starts from £189.

Among the many benefits customers receive, it is the only golf travel company that offers rewards simply for booking breaks through its unique loyalty scheme, Break Points. Each time a customer books, they receive points that translate into money off future bookings. It also offers a Price Promise guarantee: Every customer receives the best possible price for a booking.

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