Scotland, Where Golf Began launched earlier this year and is an industry-led initiative designed to be the No. 1 resource for golfers looking to enjoy stay-and-play trips to the ‘holy grail’ of the sport. Taking its name from 1457 when the game of golf was first recorded in writing in Scotland, the unique, not-for-profit concept is the work of a collective across the industry.
Regional golf tourism groups, golf clubs, tour operators and accommodation providers are working together across Scotland to promote the dedicated website scotlandwheregolfbegan.com and growing social media channels.
Through the creation on a daily basis of eye-catching photography, wonderful short films, insightful stories and fascinating podcasts, Scotland, Where Golf Began is inspiring golfers to visit Scottish shores – particularly as Covid-19 restrictions lessen.
With Scotland offering variety like no other with over 550 venues – each unique and challenging for all ages and abilities – Scotland, Where Golf Began is showcasing the entire golfing landscape. From famed championships layouts to journeys off the beaten track to 9-hole gems, there are a variety of excellent options for those looking to book a golf break in 2021 and beyond.
The welcoming website also features place to stay for all budgets, areas to explore and provides a dedicated magazine section full of engaging content.
Allan Minto, Project Manager for Scotland, Where Golf Began, said: “Scottish golf tourism needs support now more than ever before to recover from the challenges of Covid-19. In addition to providing advice and support to golf businesses across the entire country, the introduction of the new national consumer facing web platform provides one entry point and easy access to all the information you need to plan a golf break in Scotland.
“Storytelling features prominently in the form of inspiring stories, videos and podcasts, encouraging more engaging and meaningful golf tourism experiences. This will become the ‘go to’ website for all golfers planning to play golf in Scotland.”
Scotland, Where Golf Began are now also offering several membership options with a variety of benefits and designed to represent excellent value for any size of business.
Neil Hampton, General Manager at Royal Dornoch Golf Club, said: “Scotland, Where Golf Began is an exciting new digital concept to encourage golfers to enjoy a golf break in Scotland.
“Royal Dornoch is one of the first golf clubs to sign up to the membership packages available and we look forward to other clubs in Scotland giving their support to the initiative. It is a hugely important time to promote Scottish golf tourism and all of our wonderful venues, especially as Covid-19 restrictions are beginning to ease.”
Malcolm Duck, Owner of Ducks Inn, Aberlady in East Lothian, added: “This is not just a fantastic idea, but one already proving its worth. Scotland, Where Golf Began is delivering great content, showcasing Scotland as a world-class golf holiday destination. Ducks Inn is proud to be the first accommodation member to have signed up to this tremendous initiative.”