The Azalea Group has enjoyed a flying start to 2014 and the international golf and travel marcomms specialist has been recruited by an exciting new Lisbon golf brand to showcase some of the finest courses in close proximity to Portugal’s capital city.
ORIZONTE – Lisbon Golf, a group of seven courses – six courses to the south of Lisbon and one to the north- has turned to Azalea to help promote its unique offering to Europe’s key golf travel markets.
Among the courses on offer is Quinta do Peru, a host to several European Challenge Tour events, two championship layouts at Aroeira – including Aroeira I, venue for the Portuguese Open in 1996 and 1997 – and two more challenging courses set within ancient cork oak forest at Ribagolfe, a host of the European Tour Qualifying School since 2009.
In addition, golfers can enjoy the 7,000-plus yards challenge of Santo Estevão and one further 9-hole course in Oeiras, just 15 minutes from the city centre, while ORIZONTE also offers visitors exceptional value for money on a wide range of accommodation options across the region.
“ORIZONTE encompasses a fine selection of some of Portugal’s most naturally testing golf courses. It is a fantastic region to play golf and we’re very excited to be working with The Azalea Group to highlight the great value we have to offer to visiting golfers,” said ORIZONTE – Lisbon Golf spokesperson Pedro de Mello Breyner.
“The proximity of the ORIZONTE collection to Lisbon airport allows golfers to seamlessly blend memorable golf with the area’s outstanding cultural offering, which includes great seafood restaurants, the beauty of the ArrábidaNaturalPark, golden beaches and a fine selection of accommodation options.”
Sean Noble, managing director for The Azalea Group, said: “We’re delighted to have linked up with Pedro and the rest of his team to help promote such an exciting product.
“This area of Portugal has so much for golfers to enjoy, both on and off the course, and offers some of the best-value golf to be found anywhere in Europe.”
ORIZONTE – Lisbon Golf is the latest European golf brand to partner with Azalea, with the five-star Kempinski Hotel Bahía, in Marbella, Spain, Sheraton Salobre Golf Resort & Spa, in Las Palmas, Gran Canaria, and leading Italian golf and sportswear label, Chervò, all having joined its expanding client list this year.
Now in its eighth year of trading, Azalea has established itself as one of Europe’s leading specialist agencies, working with some of the continent’s major national and regional tourist boards as well as some of the world’s flagship golf and lifestyle resorts and some of golf’s leading brands.
And last year, Azalea devised and delivered – in partnership with BOSS Watches UK, HowDidiDo Media and the Daily Telegraph – the UK’s most talked-about golfing competition, the BOSS Watches H1 Club which delivered more than £330,000-worth of media coverage, as golfers scoring a hole-in-one in club competitions were rewarded with a limited edition timepiece. The campaign for 2014 relaunches in April, – again with Azalea at the helm.
The Azalea Group www.theazaleagroup.com