Madaëf Golfs is Morocco’s largest golf management company with 9 properties in their portfolio. All these properties have integrated with the Zest.Golf B2B Channel Manager. This gives Zest a good base to onboard more golf courses in this upcoming golf destination.
Morocco has a rich golf history with the Royal Family at the core of every golf initiative in the Kingdom. The Hassan II Trophy, started in 1971 and the Lalla Meryem Cup have been long standing professional tour events. This year, Ricardo Gonzales won the PGA Champions Trophy beating the likes of Bjorn, Jimenez, Yang, Cejka and others in the process. English woman Bronte Law won the LET tournament with a 64 in the final round. Both events were played on the Royal Golf Dar Es Salam in Rabat where the Red and Blue courses hosted both sets of players.
The Madaëf Golfs managed courses are distributed North to South and have some of the world’s most renowned course architects to have designed the layouts. Kyle Philips put pen to paper along the coast in Tazegzout, north of Agadir. Cabell B. Robinson is omnipresent in Morocco and created for Madaëf Golfs, Les Dunes in the seaside resort of Agadir, Royal Golf de Fès in the heart of the spiritual & cultural city and Royal Golf El Jadida along the Atlantic Coast.
Morocco is becoming a more and more appealing destination with the pressure on tee time availability in Spain and Portugal and golfers wanting to play new golf courses.
The Zest.Golf Channel Manager Platform will in time feature all Moroccan golf courses which will allow international tour operators to easily find availability around the key cities, book tee times and automate payments.
Amal Baroudi, Sales Manager at Madaëf Golfs: “Having our tee times available online via the Zest Channel Manager helps us in Morocco to provide seamless access to our courses to tour operators and other booking platforms. Morocco is quickly becoming a real golf tourism powerhouse and having this technology assisting us commercially is undoubtedly the way forward for our golf courses.”
Jo Maes, Chief Commercial Officer Zest.golf adds: “I have been fortunate to have played a bit of golf in Morocco over the last 18 months and have been very impressed with the quality of the courses. This combined with a bit of ‘mystique’, friendly people and great food makes for a fabulous alternative to the more traditional golf destinations. We are pleased that as Zest we keep continuing to grow our course inventory and are able to diversify into more countries for our channel partners.”
