Carrossa, Mallorca’s newest luxury boutique retreat, has hired leading specialist marcomms agency Azalea to spearhead its drive in the UK. The stunning five-star
residence, near the historic town of Artà, in the north-east of the island, has enjoyed a successful few months since it opened its doors in June but is now looking to further strengthen its brand position.
Carrossa, which was once a grand manor house, has been transformed into one of the finest retreats on the sun-kissed island of Mallorca, offering visitors a haven of tranquillity with breath-taking views of the bay of Alcúdia and the fertile hills of Levant.
Golfers will find it particularly attractive as the resort enjoys a great relationship with some of the best courses on the island, including Club de Golf Alcanada, offering a range of exclusive stay-and-play packages, as well as discounted green fees at the likes of nearby Capdepera Golf, Canyamel, Pula, and Son Servera.
With a fast-growing reputation for its excellent cuisine, the resort offers plenty of culinary options with a delicious array of sophisticated international and local dishes in the fine-dining Restaurant Carrossa or an extensive choice of dishes, such as tapas, in the more informal Bistro Badia, both of which deliver panoramic views from the terrace.
Peter Hamacher, director of sales and marketing for owners Hamacher Resorts, said: “We are delighted to be working with Azalea to drive our launch in the UK. It is a very exciting prospect to be working with a team of professionals that has a track record of delivering across the marketing spectrum.
“We are extremely pleased how our guests have reacted to the resort so far and we look forward to sharing our message with the UK market.”
Azalea account director Luke Frary added: “Mallorca has always been a hugely popular destination with visitors from the UK, but Carrossa is most definitely something unique thanks to its private location, remarkable views and high-end accommodation.
“Carrossa offers a complete respite to recharge the batteries in truly luxurious surroundings with secluded beaches, must-see tourist attractions and great golf all nearby.”
The Hamacher family, which owns the resort, has had a long affinity with Mallorca, and, in particular, the rolling hills of the Carrossa estate, and their objective was to produce a five-star resort in keeping with the surroundings, ensuring the building and gardens retained its natural charm.
All 75 rooms or suites followed a careful decoration programme that provides a mix of luxurious modern interiors of the best quality materials within venerable old walls, offering guests utmost privacy with a choice of awe-inspiring backdrops.
Carrossa is a haven for visitors wishing to escape the crowds of more established Mallorcan destinations, instead focusing on relaxation thanks to its extensive and modern luxury 1,500m2 spa complete with saunas, steam bath, ice fountain, and a wide selection of massage, beauty and special treatments, as well as a high-tech gym.
The former manor ground gardens of Carrossa are also home to an inviting heated outdoor panoramic infinity pool and deck that provides the perfect setting for a lazy day under the Mediterranean sun, all with views of the bay of Alcúdia.
Now in its 11th year of trading, Azalea has established itself as one of Europe’s leading specialist agencies, working with some of the continent’s major national and regional tourist boards, flagship golf and lifestyle resorts, and leading brands.