Global Edition

IGTM drives a 17% increase in new destinations

12.05am 12th December 2007 - Travel

The world’s premier golfing exhibition of 2007, International Golf Travel Market, celebrated its 10th anniversary by highlighting its global appeal. Held at the Cancun Convention Centre, the show hosted exhibitors and buyers from over 55 countries including Canada, Japan, New Zealand, Argentina, South Africa, Czech Republic along with key European destinations.

IGTM is recognised as one of the most important events in the golf travel industry calendar, representing a unique opportunity for specialised buyers and suppliers of golf related products to present, discuss and define industry trends. The show has proved to be a prolific ground for new business; over 4,500 pre-scheduled appointments were held between the buyers and exhibitors during the 3-day event.

After Cancun’s record draw for the show, the Cancun Convention and Visitors Bureau and the Mexico Tourist Board have now handed over IGTM 2008 to Andalucà­a. The International Golf Travel Market 2008will take place from 17th – 20th November at the Marbella Conference & Exhibition Centre,

Spain will become the first country to host IGTM three times, having previously been host in 2005 (Islas Canarias) and 2006 (Andalucà­a). Early indications show that 2008 is already set to be a record year due to both the continued growth in golf tourism and the number of stands already re-booked for 2008.

Feedback from the show reiterated IGTM´s presence in the global golf calendar. Alistair Tod from New Zealand´s luxury operator, Greenfernz said, “The show has been a great way for us to promote New Zealand as a golfing destination to accredited buyers from across the world. The golf market reflects today’s tourism with everyone looking for something new and New Zealand epitomises what golf is all about – stunning scenery, award-winning courses and hospitality beyond compare.”

Concluding on the feedback from the exhibition, Mark Walsh, group exhibition director of International Golf Travel Market, commented, “The choice to come back to the Americas in 2007 has been well received and is reflected in the number of different destinations who joined us. Our return to Europe next year once again is sure to go beyond buyers’ and exhibitors’ expectations.”


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