GolfPass, part of Versant’s Digital Platforms & Ventures portfolio, has launched a new golf travel site featuring first-of-its-kind infrastructure to make booking golf breaks easier than ever.
Streamlining the golf package booking process for golfers and travelers, GolfPass’ new site features an easy-to-use interface and utilizes unique trip-booking technology centered around an instant-booking and single-checkout structure that brings lodging and tee times together.
After selecting a destination, bookers will be able to select their desired accommodation and room type as well as build out their golf itinerary from participating nearby courses. GolfPass Travel is uniquely integrated directly with each hotel’s reservation system and each course’s live tee sheet, creating a seamless, one-stop booking experience complete with the ability to modify reservations after confirmation. The new stay-and-play booking tool also includes the ability to attach a rental car reservation to any itinerary.
GolfPass and GolfNow partner with TripFusion, the innovative proprietary golf, sports, events and experiential travel booking platform by Vacayou, to simplify golf travel booking with a fully accessible solution that any course, resort, tourism board, destination marketing organization, or golf‑package seller can use to automate and streamline their booking process.
GolfPass/GolfNow also serve as the official licensee of Troon Golf Vacations. Troon, the world’s largest golf and golf-related hospitality management company, has partnered with GolfPass/GolfNow to bring this integrated solution to Troon managed properties including Indian Wells Golf Resort in Indian Wells, California, and World Golf Village in St. Augustine, Florida.
“We’re incredibly excited to launch the new GolfPass Travel experience, building on the momentum from our initial announcement earlier this year,” said Jerramy Hainline, Executive Vice President, Digital Platforms & Ventures, Versant. “By integrating real-time tee times and hotel inventory into a single, seamless booking flow, we’re removing friction and giving golfers the ability to instantly plan and book complete trips in one place. This isn’t just a new site, it’s a meaningful step forward in modernizing how golf travel works, connecting courses, lodging, and travelers in a way that simply hasn’t existed before at this scale.”
“We’re excited to be working alongside GolfPass, GolfNow and Troon to power this next evolution of golf travel,” said Muirgheal Montecalvo, CEO of TripFusion. “Booking golf trips has remained a fragmented, highly manual process for far too long. TripFusion was built to modernize experiential travel by bringing together real-time tee times, lodging, and connected travel experiences into a single seamless booking journey with instant confirmation. This launch represents an important step toward creating a more connected future for golf travel, and we’re proud to be working with the team at GolfPass and GolfNow to help make the vision a reality.”
Kris Strauss, Executive Vice President for Global Sales and Marketing at Troon, added: “Our mission with Troon Golf Vacations has always been to make it easy for passionate golfers to connect with Troon-managed and affiliated locations, while delivering extraordinary golf with truly unique and memorable accommodations. The booking technology provided by TripFusion, integrated into TroonGolfVacations.com makes it easy for golfers to curate their own bespoke golf packages from Hawaii to Florida, Indian Wells to incredible international destinations in Greece, Portugal and Spain. Golfers can literally pick their room, pick their tee time and go.”
In total, GolfPass Travel is currently available to more than 125 golf and hotel properties around the US, with more partners and destination expected to become available in the future. Current availability includes locations in and around America’s most popular golf destinations such as Phoenix/Scottsdale, Las Vegas, Hilton Head Island, Myrtle Beach and Hawaii.