The second annual IAGTO European Convention, which was held in Andalucia’s Malaga City in the Costa del Sol from May 13-15, attracted 780 delegates for the largest golf tourism sales event that global golf tourism organisation IAGTO has staged in its 27-year history.
IEC 2024 Málaga, held at the city’s FYCMA Trade Fairs and Congress Centre, was attended by 326 golf tourism suppliers from 28 countries across Europe and Africa and 284 IAGTO accredited golf tour operators from 35 countries, all selling golf vacations to these destinations.
Peter Walton, Chief Executive of IAGTO (International Association of Golf Tour Operators), said: “Our objective was to make IEC the most affordable, productive and enjoyable golf travel trade event for accredited golf tour operators selling golf destinations in Europe and Africa, and we achieved all of these goals. This was not simply our opinion but also that of the participating delegates.”
Walton added: “Last year we announced that Andalucia would become the Home of IEC, with the event scheduled to return to the region every two years, from 2026 onwards – and the response from golf destinations, golf tourism suppliers and golf tour operators has been terrific.
“The support of the tourist boards of Andalucia, Costa del Sol and Malaga City was central to the success of the convention, and we are all incredibly grateful for their long-term commitment to our golf tourism industry.”
IAGTO has announced that IEC 2025 will take place in Gran Canaria from 19-21 May.
