Golfbreaks.com, Europe’s largest golf travel company, has been appointed as the preferred UK golf travel partner for Murcia in Spain, a region which attracted five million tourists last year.
In the important new business partnership with Murcia Tourism Board, the region’s official body responsible for attracting visitors to the region, Golfbreaks.com will help promote this attractive area of south-east Spain as a destination for UK golfers and their families.
Keith Mitchell, Director of Product and Marketing at Golfbreaks.com, said: “Murcia continues to be a very popular destination for our customers and coupled with huge government investment in the area’s infrastructure over the last five years, it has become an attractive choice for UK golfers.”
With the start of the traditional UK golf season in March, Golfbreaks.com launched an extensive campaign spotlighting the attractiveness of the Murcia region for visiting golfers. The objective was to raise awareness of this popular destination and showcase the wide choice of available breaks.
With new developments, including La Torre Golf Resort, Roda, Hacienda del Alamo, Serena and Peraleja, along with a host of new signature golf courses crafted by some of the world’s finest designers – Jack Nicklaus, Seve Ballesteros and Dave Thomas courses all feature in the area – Murcia is rapidly positioning itself as one of Europe’s finest golfing regions.
It’s pedigree is reinforced with some superb current Golfbreaks.com offers to the region, including a three nights’ break at the La Torre Golf Resort from £155 or four nights’ at the popular La Manga Club from £259.
Keith added: “Murcia is blessed with an incredible climate, frequent flights (a new airport is planned for April 2011), great beaches and an abundance of culture beyond the exceptional golf. All these elements wrap together to create a stunning destination that we are proud to promote to Golfbreaks.com customers.
“Following the success of 2009, this year is already looking very strong for our outbound business. We are totally committed to growing our bookings to the Murcia region of Spain, whilst continuing to grow our popular range of breaks and holidays to destinations such as The Algarve and Costa del Sol.”
As Europe’s largest golf travel company – sending 134,000 customers on holidays last year alone – Golfbreaks.com offers over 950 stunning venues and is widely recognised as the expert when it comes to golf breaks, golf holidays and golf tours across the UK, Europe and Worldwide.
Commenting on the appointment of Golfbreaks.com as its preferred UK travel partner, Manuel Fernandez-Delgado, deputy director of Murcia Tourism Board, said: “The UK has always been one of the most important markets for Spain and, particularly the Murcia Region. From the early stages of Murcia becoming an international golf destination, Golfbreaks.com actively worked with us to significantly raise the region’s profile and drive new business.
“With our aim to further develop Murcia as a significant golf destination for European golfers, we are pleased to sign this new agreement with Golfbreaks.com, as our preferred travel partner in the UK. I’m certain our new alliance will help bring lots of new golfing visitors to Murcia.”
Among the many benefits Golfbreaks.com offers its customers, it is the only golf travel company that offers rewards simply for booking breaks through its unique loyalty scheme, Break Points. Each time a customer books, they receive points that translate into money off future bookings. It also offers a Price Promise guarantee: Every customer receives the best possible price for a booking.
Golfbreaks.com www.golfbreaks.com