Global Edition

Golfbreaks appoints GMS to spearheard marketing push for golf travel’s return

5.51pm 1st July 2021 - Travel

Golfbreaks has appointed GMS as its marketing agency, effective immediately, as the golf tourism sector braces itself to bounce back with a bang in 2022.

Having previously worked together, Golfbreaks has selected GMS to assist with multi-channel content creation, marketing consultancy, and improving awareness of brand partnerships, as well as utilising the agency’s consumer database.

While the pandemic has caused major disruption to the international tourism industry as a whole, Golfbreaks has seen its domestic business flourishing as golfers flock to venues across the UK to enjoy the raft of world-class venues on their doorstep.

Now, driven by an ambitious marketing team led by Marketing Director Justine Beach, and James Somerside, Head of Commercial Marketing, Golfbreaks is preparing for a surge in global golf tourism as international golf travel looks set for a strong revival in 2022 and beyond; buoyed by a growth in participation globally.

“The past 18 months has undboutedly been a challenging time for global travel but, thankfully, at Golfbreaks we have seen unprecedented demand for UK-based golf trips which reflects the ever-growing popularity of the sport as a whole since the start of the pandemic,” commented Beach.

“We are preparing for what should be our best ever year in 2022 following the resumption of international golf tourism which is why we have teamed up with GMS to help drive forward our ambitious marketing plans. We know the team well and they have a wealth of experience that will help us to take the business forward.”

Sam Elder, Director of GMS, said: “Golfbreaks is widely recognised as the leading force in global golf tourism and we are looking forward to helping it to achieve its ambitious goals as the sector bounces back from the difficulties of the past 18 months.

“The dynamic new marketing team have some big plans in the pipeline and we are excited to help them bring these to fruition as the golf industry continues to flourish despite the challenges that have been faced.”

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