Golf Club Media has helped to showcase Your Golf Travel in the promotion of their biggest overseas region through the key autumn booking window.
During the eight-week campaign in partnership with YGT and the Algarve Tourist Board, Golf Club Media featured an interactive suite of content across their in-club inventory, currently live in more than 20 sites across London and the South East.
The advertisements showed off the beauty of golf in the Algarve, with bright blue skies and crisp green fairways – ideal inspiration for a golfing getaway as the autumn weather takes hold in the UK. However, the designs were tailored for individual clubs, with signposts to in-club facilities included – i.e. one club’s creative included a signpost “to the bar” as well as “to the Algarve”. As well as providing a humorous twist on the advertisements, these designs helped to personalise the placements for the members of each club.
This personalisation was coupled with the reactive technology built into Golf Club Media’s screens, which changed both imagery and messaging as the courses experienced inclement weather – giving the viewer an even stronger suggestion for heading away to the Portuguese sunshine. The overall creative provided by YGT featured a mix of moving imagery and video, as well as still photography, with different advertisements shown at various points during the promotional window.
Additionally, the campaign featured a large QR code from where golfers could be taken directly to the Algarve pages on YGT’s website, enabling for instantaneous enquiry generation for the travel company.
Commenting on the campaign with YGT, Ben Phillips, Director of Golf Club Media, said: “This campaign really helped to showcase the interactive and responsive nature of our offering. Being able to automatically update creatives alongside changes in the weather, as well as offering the team at YGT a trackable link through to their site, provides an entirely new solution for the industry. We’re proud that the company have put their trust in us at such a pivotal period in their year and look forward to working with YGT on future campaigns in 2023 and beyond”.
Paul Scott, Head of Campaign Marketing at YGT, said: “This has been a really fun and eye-opening project for our team to work on. The displays’ unique positions in clubhouses and Golf Club Media’s reactive technology mean we can get creative to help personalise the experience to golfers. Clubhouse boards have often been known as static and drab, but being able to utilise these innovative, digital displays means we can showcase the Algarve to golfers in a fun and interactive way.”
Golf Club Media’s suite of Philips D6 panels are becoming a feature of many clubs across the South East, alongside their touchscreen members’ noticeboards. The two-screen solution has helped to modernise the entranceway to venues, while also solving the issue of tired and outdated noticeboards that can be found in many clubs across the country.