European Tour Destinations, a growing network of world class venues, has launched a dedicated platform to drive new business exclusively to members of its network.
The European Tour Destinations Travel Hub will allow consumers to select from one of the network’s 30 world-class venues across 19 countries and organise all aspects of their trip, from tee times to flights, all via the dedicated portal which they can easily access from travelhub.europeantourdestinations.com.
Explaining the reasons behind the Travel Hub, Stuart Gillett, the recently appointed co-head of European Tour Destinations, said: “Consumer research has indicated a great deal of trust and recognition in the European Tour brand, and as this continues to grow, so does the opportunity for destinations within our network to benefit commercially. We recognise the golf travel market is increasingly competitive, and as a network it is imperative that we take every opportunity to showcase our venues and drive new business in their direction.
“The Travel Hub provides an exciting new platform to do just that – one which takes full advantage of the strength of the European Tour brand, as well as the powerful association with many of the world’s finest golf destinations.”
The Travel Hub will bolster and complement the destinations’ existing direct sales channels as well as business generated through tour operators.
Monica Martinez, Head of Golf Sales at PGA Catalunya Resort, commented: “The introduction of the Travel Hub is extremely encouraging as we look into 2020. Our resort continues to grow its sales footprint globally, and this new venture will work hand in hand with our direct sales activity. What’s particularly appealing is the prospect of opening up a new market of European Tour fans we can welcome to the resort both this year and beyond, delivering tournament standard golf and a truly world class experience.”