The travel industry is set to return to or even exceed pre-pandemic levels in 2023, but consumers are showing different behaviours and have new priorities.
Travel Trends 2023, a new multimedia feature, published by European Tour Destinations, explores this changing landscape and identifies three key trends set to influence the industry.
The feature, which draws on external research as well as its own insights, investigates how these trends will impact the golf travel market, and how venues are adapting accordingly.
Ian Knox, Head of European Tour Destinations, said: “The gradual recovery of the global travel industry has given our network of venues an opportunity for self-reflection, innovation and to examine what the post-covid consumer is looking for.
“We know from industry research that 45% of travellers plan to travel more in 2023 and 41% intend to spend more money, so it’s important that our Destinations are ready to capitalise on this demand by staying relevant and offering the things that are attractive to customers right now.”
The trends identified are wellness travel, the rise of digital nomads and eco-tourism, and the feature includes insights from four leading European Tour Destinations – Camiral Golf and Wellness (formerly PGA Catalunya), Bom Sucesso Resort north of Lisbon, Verdura Resort in Sicily and Costa Navarino in Greece – on how they are driving, adapting and embracing these new trends.
There is also a temperature check on the golf travel market from The European Tour Group’s Head of Tourism Development, Simon Cory-Wright, who predicts a buoyant 2023 despite likely economic challenges.
Knox added: “Our research has given plenty of reason for optimism this year as travel maintains its resurgence. We know demand is there, and as long as destinations stay abreast of what their customers want, they will continue to thrive.”